STA 290 Seminar Series
DATE: Thursday April 12th, 4:10pm
LOCATION: MSB 1147, Colloquium Room
SPEAKER: Jingwen Zhang, Assistant Professor, Dept of Communications, UC Davis (faculty web page)
TITLE: “An online experimental approach to study networked social influence in offline health behaviors”
ABSTRACT: Online social networks are a highly attractive resource for large-scale health initiatives given their capacity to disseminate interventions easily while simultaneously facilitating social influence dynamics. This talk discusses researcher constructed online social networks’ efficacy and mechanisms in increasing physical activity among young adults in three randomized controlled trials.